Group Portfolio

Super Asia Group Overview

Super Asia Group was founded in 1975 by Mian Muhammad Din at a very small level. Today, it is a conglomerate of companies with diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.

The Group has become synonymous with Quality, Innovation, and Customer Satisfaction. The company has a strong market share as its Washing Machines, Room Air Coolers, Gas & Electric Water Heaters and Fans are ranked amongst the top manufactures of the country.

The brand name “Super Asia” is a well recognized, respected and trusted, not only across Pakistan but in numerous other countries across the globe where its products are being exported.The Group is also significantly contributing to the social well being of the society. Mian Muhammad Din Trust Hospital and Gujranwala Liver Foundation are examples.

Corporate Social Responsibilities

The Group is a playing a vital role in social sector of Pakistan. Mian Muhammad Din Trust Hospital (The hospital provides free medical treatment to factory workers, and the needy of nearby localities.) Gujranwala liver foundation (which is actively contributing towards the needy and affected from the Hepatitis and liver diseases) and few Mosques are some of the examples. Company is working in endless ways for the welfare of the society. Company also contributes in the education sector by giving scholarships to students from different schools and universities.

Our Super Values

Our brand promise’s “quality at an affordable price” encapsulates our commitment to intimately understand the needs and aspirations of consumers in order to deliver innovative solutions. These capabilities are firstly, by understanding people and secondly, technology integration and product design. We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced. This hassle free product experience and zealous after sales service network, we believe are the core catalyst of our success.

Our Super Fact’s

Total Employees
No. of Offices
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our Historical Timeline

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Awards & Achievements


It is great privilege for me to visit Super Asia Group. All the products of Super Asia are of international standards and very impressive. I wish all the best to the owners, staff and workers. Well done!
Ch. Mohammad SarwarGovernor PunjabPakistan