Super Asia Group

Super Asia Group was founded in 1975 by Mian Muhammad Din at a very small level. Today, it is a conglomerate of companies with diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.

The Group has become synonymous with Quality, Innovation, and Customer Satisfaction. The company has a strong market share as its Washing Machines, Room Air Coolers, Gas & Electric Water Heaters and Fans are ranked amongst the top manufactures of the country.

The brand name “Super Asia” is a well recognized, respected and trusted, not only across Pakistan but in numerous other countries across the globe where its products are being exported.The Group is also significantly contributing to the social well being of the society. Mian Muhammad Din Trust Hospital and Gujranwala Liver Foundation are examples.

The Group is a playing a vital role in social sector of Pakistan. Mian Muhammad Din Trust Hospital (The hospital provides free medical treatment to factory workers, and the needy of nearby localities.) Gujranwala liver foundation (which is actively contributing towards the needy and affected from the Hepatitis and liver diseases) and few Mosques are some of the examples. Company is working in endless ways for the welfare of the society. Company also contributes in the education sector by giving scholarships to students from different schools and universities.

Our brand promise’s “quality at an affordable price” encapsulates our commitment to intimately understand the needs and aspirations of consumers in order to deliver innovative solutions. These capabilities are firstly, by understanding people and secondly, technology integration and product design. We put our end users front and center of product innovations starting with understanding their needs and aspirations. We use best-in-class research facilities and agencies to validate and ensure that our product innovations are designed around people’s needs and aspirations, easy to experience and advanced. This hassle free product experience and zealous after sales service network, we believe are the core catalyst of our success.

Total Employees

No. of Offices

Total Brands

Awards

Washing machines
Super Asia is a market leader in its Washing Machines, and considered as amongst top 5 manufactures in the fan industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Plastic body Washing Machines
Super Asia Start Plastic Body Washing Machines in 1990, Super Asia is a market leader in Plastic Body Washing Machine and considered as amongst Top manufactures in the this industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Room Air Coolers
Super Asia is a market leader in its Room Air Coolers and considered as one of the leading in this industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Gas & Electric Water Heaters
Super Asia is a market leader in its Gas and Electric Water Heater Geysers and considered as amongst Top 5 manufactures in the fan industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Water Dispensers
Super Asia Group Start Water Dispensers Manufacturing in 1995. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Fans
A subsidiary engaged in manufacturing of enamelled copper wire. This company is fulfilling the copper wire needs of Super Asia Group as well as supplying its products to other fan and washing machine manufactures.
Motorcycles
Super Asia has succeeded in providing motorcycles which are skilfully designed, keeping in view economy, quality standards and comfort. Super Asia Motors is also engaged in manufacturing of Motorcycle. A complete sales and after sale service network is established to take care of all the operational matters with equipped office and company workshops in different cities.
Insulation & Packing Material units
It provides integrated technology based insulation solutions, packing material and carpet underlay for consultants, architects and downstream customers in construction, shoe industry, fruit industry, and industry in general for packing etc.
Microwave Ovens
Super Asia Group Start Microwave Ovens Manufacturing in 2004. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Air Conditioners
Super Asia Group Start Air Conditioners Manufacturing in 2004. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.
Automotive Parts
A subsidiary company of Super Asia Group that is manufacturing auto spare parts mainly aluminum die casted parts. State of the art machinery has been installed for the jobs. This unit is mainly supplying different engine parts like crank cases and clutch cover etc.
Tuk Tuk CNG Rikshaw
Super Asia has succeeded in providing rickshaw which are skilfully designed, keeping in view economy, quality standards and comfort. Super Asia Motors is also engaged in manufacturing of Tuk Tuk three seated rickshaw A complete sales and after sale service network is established to take care of all the operational matters with equipped office and company workshops in different cities.
Hardees
MDS Foods Private Limited is an associated company of Super Asia Group and a franchisee of CKE international (US based charbroiled burger chain).MDS Foods is operating restaurants with the brand name of HARDEES International Burger Chain in Pakistan, one of the world’s leading brands in Quick Service Restaurants.
Gas Stove and Cooker Hood
It encompasses a wide range of home appliances ranging from Fully Automatic Machines, Sami Automatic Washing Machines, Spinners, Air Conditioners, Fans, Gas and Electric Water Heaters, Water Dispensers, Electric Water Coolers, Room Air Coolers, Evaporative Air Coolers and Microwave Ovens. Super Asia is a market leader in its Washing Machines, Room Air Cooler, Water Heaters and considered as amongst top 5 manufactures in the fan industry.
Seedout
Seed Out is a non profit organization registered under Socities Act 1860, working to Alleviate Poverty in Pakistan by Raising Micro-Entrepreneurs through its Interest-Free Crowd Funding Platform (www.seedout.org). Seed Out envisions to connect the donors from the all around the globe with the potential micro-entrepreneurs with 100% transparency to build a sustainable ans economically stable Pakistan.
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