History

history 1historyThe foundation of Super Asia was laid down by late Mian Mohammad Din in 1975. Super Asia Group is currently operating in four different divisions i.e. Home Appliances, Automobiles, Insulation Materials and Fast Food Burger Chain. Mian Muhammad Din made his idea a reality by being the first local manufacturer of washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing machine became a market leader and symbol of quality. Super Asia is now a well renowned and respected brand name not only in Pakistan but in many other countries of the globe where its products are being exported. Super Asia reassures all the stake holders that the management of Super Asia not only looks ahead with a deep sense of enterprise, progressive outlook and professional attitude, but constantly reviews, grasps and benefits from the state of the art technologies and modern research to achieve new heights of success.

Founder Message

founderI feel immensely proud to declare that Super Asia Group is a benefitting tribute to the public. Our work force and the satisfied customers play a major part in the Super Asia’s success story.The vision of the founder was to become a winning streak from the outset. His profound insight into the dynamics of Home Appliance Industry continues to inspire the management of Super Asia till date.Despite the unstable economy of the region Super Asia has achieved commendable milestones. Today Super Asia with its diversified range of offerings has become a trusted brand for generations, nationally and internationally. Blend of supreme quality and technological advancement in our products gives us an edge over our counterparts. We have faced many challenges in our journey to the top but it was all made easy due to our unvarying innovation and by our untiring efforts to meet customer demands.

Corporate Values

Philosophy
Quality, innovation in design and strong backup support systems are the core elements of our philosophy. To attain total customer satisfaction, Super Asia works day and night to ensure that standards are met. Constant efforts to produce the best and unbounded commitment towards the company and its customers are our techniques of accomplishing company’s goals.

Mission
Our foremost aim is to setup a business model with modern and latest technology products that are geared to encompass needs of our customers, while strictly adhering to the high quality standards. Provide a dynamic, responsive organization that ensures a rapid response to opportunity and competition.

Vision
Our vision is to establish the character of Super Asia as a people-focused, market- driven company that is organized around its customers, associates and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people’s needs remain at heart of everything we do.

SUPER ASIA APPLIANCES
It encompasses a wide range of home appliances ranging from Fully Automatic Machines, Sami Automatic Washing Machines, Spinners, Air Conditioners, Fans, Gas and Electric Water Heaters, Water Dispensers, Electric Water Coolers, Room Air Coolers, Evaporative Air Coolers and Microwave Ovens. Super Asia is a market leader in its Washing Machines, Room Air Cooler, Water Heaters and considered as amongst top 5 manufactures in the fan industry.

Historical Timeline

  • Washing machines

    Super Asia is a market leader in its Washing Machines, and considered as amongst top 5 manufactures in the fan industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Plastic body Washing Machines

    Super Asia Start Plastic Body Washing Machines in 1990, Super Asia is a market leader in Plastic Body Washing Machine and considered as amongst Top manufactures in the this industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Room Air Coolers

    Super Asia is a market leader in its Room Air Coolers and considered as one of the leading in this industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Gas & Electric Water Heaters

    Super Asia is a market leader in its Gas and Electric Water Heater Geysers and considered as amongst Top 5 manufactures in the fan industry. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Water Dispensers

    Super Asia Group Start Water Dispensers Manufacturing in 1995. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Fans

    A subsidiary engaged in manufacturing of enamelled copper wire. This company is fulfilling the copper wire needs of Super Asia Group as well as supplying its products to other fan and washing machine manufactures.

  • Motorcycles

    Super Asia has succeeded in providing motorcycles which are skilfully designed, keeping in view economy, quality standards and comfort. Super Asia Motors is also engaged in manufacturing of Motorcycle. A complete sales and after sale service network is established to take care of all the operational matters with equipped office and company workshops in different cities.

  • Insulation & Packing Material units

    It provides integrated technology based insulation solutions, packing material and carpet underlay for consultants, architects and downstream customers in construction, shoe industry, fruit industry, and industry in general for packing etc.

  • Microwave Ovens

    Super Asia Group Start Microwave Ovens Manufacturing in 2004. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Air Conditioners

    Super Asia Group Start Air Conditioners Manufacturing in 2004. The company has its own branches in seven different cities of the country supplying stocks directly to the trade along with an established after sales network to take care of the service needs of the valued customers.

  • Automotive Parts

    A subsidiary company of Super Asia Group that is manufacturing auto spare parts mainly aluminum die casted parts. State of the art machinery has been installed for the jobs. This unit is mainly supplying different engine parts like crank cases and clutch cover etc.

  • Tuk Tuk CNG Rikshaw

    Super Asia has succeeded in providing rickshaw which are skilfully designed, keeping in view economy, quality standards and comfort. Super Asia Motors is also engaged in manufacturing of Tuk Tuk three seated rickshaw A complete sales and after sale service network is established to take care of all the operational matters with equipped office and company workshops in different cities.

  • Hardees

    MDS Foods Private Limited is an associated company of Super Asia Group and a franchisee of CKE international (US based charbroiled burger chain).MDS Foods is operating restaurants with the brand name of HARDEES International Burger Chain in Pakistan, one of the world’s leading brands in Quick Service Restaurants.

  • Gas Stove and Cooker Hood

    It encompasses a wide range of home appliances ranging from Fully Automatic Machines, Sami Automatic Washing Machines, Spinners, Air Conditioners, Fans, Gas and Electric Water Heaters, Water Dispensers, Electric Water Coolers, Room Air Coolers, Evaporative Air Coolers and Microwave Ovens. Super Asia is a market leader in its Washing Machines, Room Air Cooler, Water Heaters and considered as amongst top 5 manufactures in the fan industry.

  • Seedout

    Seed Out is a non profit organization registered under Socities Act 1860, working to Alleviate Poverty in Pakistan by Raising Micro-Entrepreneurs through its Interest-Free Crowd Funding Platform (www.seedout.org). Seed Out envisions to connect the donors from the all around the globe with the potential micro-entrepreneurs with 100% transparency to build a sustainable ans economically stable Pakistan.

  • TGS Global Store

    A place where all your shopping needs will be met