History

history 1historyThe foundation of Super Asia was laid down by late Mian Mohammad Din in 1975. Super Asia Group is currently operating in four different divisions i.e. Home Appliances, Automobiles, Insulation Materials and Fast Food Burger Chain. Mian Muhammad Din made his idea a reality by being the first local manufacturer of washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing machine became a market leader and symbol of quality. Super Asia is now a well renowned and respected brand name not only in Pakistan but in many other countries of the globe where its products are being exported. Super Asia reassures all the stake holders that the management of Super Asia not only looks ahead with a deep sense of enterprise, progressive outlook and professional attitude, but constantly reviews, grasps and benefits from the state of the art technologies and modern research to achieve new heights of success.

Founder Message

founderI feel immensely proud to declare that Super Asia Group is a benefitting tribute to the public. Our work force and the satisfied customers play a major part in the Super Asia’s success story.The vision of the founder was to become a winning streak from the outset. His profound insight into the dynamics of Home Appliance Industry continues to inspire the management of Super Asia till date.Despite the unstable economy of the region Super Asia has achieved commendable milestones. Today Super Asia with its diversified range of offerings has become a trusted brand for generations, nationally and internationally. Blend of supreme quality and technological advancement in our products gives us an edge over our counterparts. We have faced many challenges in our journey to the top but it was all made easy due to our unvarying innovation and by our untiring efforts to meet customer demands.

Corporate Values

Philosophy
Quality, innovation in design and strong backup support systems are the core elements of our philosophy. To attain total customer satisfaction, Super Asia works day and night to ensure that standards are met. Constant efforts to produce the best and unbounded commitment towards the company and its customers are our techniques of accomplishing company’s goals.

Mission
Our foremost aim is to setup a business model with modern and latest technology products that are geared to encompass needs of our customers, while strictly adhering to the high quality standards. Provide a dynamic, responsive organization that ensures a rapid response to opportunity and competition.

Vision
Our vision is to establish the character of Super Asia as a people-focused, market- driven company that is organized around its customers, associates and markets. By understanding trends in society and obtaining deep insight into issues confronting people in their daily lives, we ensure that people’s needs remain at heart of everything we do.

SUPER ASIA APPLIANCES
It encompasses a wide range of home appliances ranging from Fully Automatic Machines, Sami Automatic Washing Machines, Spinners, Air Conditioners, Fans, Gas and Electric Water Heaters, Water Dispensers, Electric Water Coolers, Room Air Coolers, Evaporative Air Coolers and Microwave Ovens. Super Asia is a market leader in its Washing Machines, Room Air Cooler, Water Heaters and considered as amongst top 5 manufactures in the fan industry.

Historical Timeline

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