Super Asia Muhammad Din Sons Limited

Super Asia Appliances encompasses a wide range of home appliances, which include Fully Automatic Machines, Semi-Automatic Washing Machines, Spinners, Air Coolers, Fans, Gas & Electric Water Heaters, Water Dispensers, Electric Water Coolers, Electric Heaters, Insect Killers, Microwave Ovens, Gas Hobs, Kitchen Hoods and small appliances. One of the top 5 manufacturers in the fan industry, Super Asia is also a market leader in its Washing Machines, Air Cooler and Water Heaters.

Super Asia Founders

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Mian Muhammad Din

The Founder of Super Asia Group
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Haji Muhammad Yousaf

Ex-Chairman of Super Asia Group
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Haji

Muhammad Afzal

Managing Director of Super Asia Group
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Haji

Muhammad Ashraf

Chairman of Super Asia Group

Super Asia Board of Directors

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Muhammad Faisal

Institute of Business Management B.COM, MBA
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Muhammad Sohail

University of Luton MSC in Marketing & Management
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Umer Ashraf

University of Luton MSC in Marketing & Management
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Usman Ashraf

University of Hull
Masters in International Business
University of Harvard
International Business
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Bilal Afzal

Institute of Leadership & Management
BBA HONORS
COTHM
DIPLOMA in Hotel Management
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Ali Ashraf Mughal

University of LONDON (UK)
LLB, LLM
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Zain Ashraf Mughal

University of Luton MSC in Marketing & Management
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Super-Asia-Director-Taimoor-Yousaf

Taimoor Yousaf

Swinburne University of Technology
Bachelor of Technology (B.Tech.)
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Waqas Afzal

York University in Canada, BBA

Group of Companies

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Product Timeline

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Production Facility

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Our History

Mian Muhammad Din laid the foundation of Super Asia in 1975, His stated promise was to “make modern and latest technology Appliances, offer the best value and give the best service to the customer’s doorstep.” Today Super Asia is a group of companies with various businesses serving its customers in Pakistan and many other countries in Asia and a proven reputation for keeping Mr. Muhammad Din’s visionary Promise.

Today, it is a conglomerate of companies with a diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.

Mian Muhammad Din made his dream a reality by becoming the first local manufacturer of washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing machine became a market leader and symbol of quality. As a result of its efforts over the years, Super Asia has become synonymous with Quality, Innovation, and Customer Satisfaction.

The company has developed a strong market share because of its popular Washing Machines, Air Coolers, Gas & Electric Water Heaters and Fans, which are ranked amongst the top manufactured products of the country.

Historical Timelines

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Head Office

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Honours and Achievements

Continuous precedential win of Brand Awards, FPPCI export trophies and other world renowned certifications and awards are an acknowledgement of the quality products.

Corporate Clients

Continuous precedential win of Brand Awards, FPPCI export trophies and other world renowned certifications and awards are an acknowledgement of the quality products.

Export Strength

Super Asia is exporting its products Washing Machine, Fan, Air Cooler, Motorcycles and Three Wheeler (Tuk Tuk) to various countries like:

Afghanistan, Sudan, Saudi Arabia, Bangladesh, UAE, Egypt, South Africa, Algeria, Turkey, Qatar, Tanzania, Iraq, Yemen, Cyprus and Angola

according to their standard in trend. We have also a good network of dealers and after salesin these countries.

Super Asia Appliances Range

Automatic Washing Machines

Spinners

Instant Gas Water Heaters

Electric Water Heaters

Electric Water Coolers

Microwave Ovens

Electric Heaters

Washing Machines

Fans

Gas Water Heaters

Water Dispensers

Air Coolers

Kitchen Appliances

Insect Killers

Whirlpool Appliances Range

Commercial Washer & Dryer

Front Load Washing Machines

Top Load Washing Machines

Air Conditioners

Side by Side Refrigerator

Microwave Ovens

SUPER ASIA Foods (Pvt.) Limited

The first Hardee’s® restaurant was opened in Greenville, North Carolina in 1960. We have since grown, and today Hardee’s®, together with its sister brand, Carl’s Jr®, operate over 3,700 restaurants in more than 40 countries around the world.

Our story in Pakistan goes back to 2009 when the very first Hardee’s® opened its’ doors on M.M. Alam Road in Lahore. The exceptional customer service and made fresh to order menu items gained an instant popularity, spreading across Punjab region and Karachi. And today we invite our fans to enjoy the bigger, better burger experience in Lahore, Islamabad, Peshawar, Karachi, Rawalpindi, Gujranwala, Multan and Faisalabad.

If you want your burger love story to have a happily ever after, hop in to one of Hardee’s restaurants and Eat Like You Mean It™!

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Super Asia Polymer (Pvt.) Limited

Safeline, which has introduced the quality-insulated culture in Pakistan is none other than the Super Asia Group that has played a major role in contributing the development of the home appliances industry in Pakistan.

In the supervision of exceedingly-educated staff with international standards and specifications, Safeline PE insulation is based on highly advanced technology, being produced on a fully automated extrusion process, which is meant to give utmost protection against the environmental harshness in Pakistan.

With a unique range of properties, combining high thermal resistance with long-term stability, it is made from low-density polyethylene which has its application in deferent spare’s of life. From energy efficiency to heat-proofing and sound-proofing, Safeline brings unmatchable outcomes through the closed-cell structure, uniform density distribution, and exceptional thermal resistant structure.

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CSR

The group plays a vital role in the social sector of Pakistan for the welfare of the society. During natural disasters such as the earthquake and floods in Pakistan, the Super Asia team visited the affected areas to take active part in the relief operations and also contributed with donations to the relief operations.

Mian Muhammad Din Trust Hospital

Provides free medical treatment to factory workers and the needy of nearby localities.
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Gujranwala Liver Foundation

Gujranwala liver foundation is actively contributing towards the needy and affected from the Hepatitis and liver diseases.
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Seed Out

Seed out help aspiring micro-entrepreneurs access the tools, training, and support they need to lead a more productive life. A single donation can completely transform their lives by providing a means of sustainable income generation. With our innovative micro-financing model and robust micro-funding platform you can make sure your donation, Zakat or Sadqah is delivered to the beneficiaries of your choice. We do not provide hard cash, instead we focus on capacity building and setting up the business. Our motive is to make sure that your donation actually changes their lives for good.
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For General Public

Super Asia Park

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