Mian Muhammad Din laid the foundation of Super Asia in 1975, His stated promise was to “make modern and latest technology Appliances, offer the best value and give the best service to the customer’s doorstep.” Today Super Asia is a group of companies with various businesses serving its customers in Pakistan and many other countries in Asia and a proven reputation for keeping Mr. Muhammad Din’s visionary Promise.
Today, it is a conglomerate of companies with a diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.
Mian Muhammad Din made his dream a reality by becoming the first local manufacturer of washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing machine became a market leader and symbol of quality. As a result of its efforts over the years, Super Asia has become synonymous with Quality, Innovation, and Customer Satisfaction.
The company has developed a strong market share because of its popular Washing Machines, Air Coolers, Gas & Electric Water Heaters and Fans, which are ranked amongst the top manufactured products of the country.
Honours and Achievements
Super Asia is exporting its products Washing Machine, Fan, Air Cooler, Motorcycles and Three Wheeler (Tuk Tuk) to various countries like:
Afghanistan, Sudan, Saudi Arabia, Bangladesh, UAE, Egypt, South Africa, Algeria, Turkey, Qatar, Tanzania, Iraq, Yemen, Cyprus and Angola
according to their standard in trend. We have also a good network of dealers and after salesin these countries.
Super Asia Appliances Range
Automatic Washing Machines
Instant Gas Water Heaters
Electric Water Heaters
Electric Water Coolers
Gas Water Heaters
Whirlpool Appliances Range
Commercial Washer & Dryer
Front Load Washing Machines
Top Load Washing Machines
Side by Side Refrigerator
SUPER ASIA Foods (Pvt.) Limited
The first Hardee’s® restaurant was opened in Greenville, North Carolina in 1960. We have since grown, and today Hardee’s®, together with its sister brand, Carl’s Jr®, operate over 3,700 restaurants in more than 40 countries around the world.
Our story in Pakistan goes back to 2009 when the very first Hardee’s® opened its’ doors on M.M. Alam Road in Lahore. The exceptional customer service and made fresh to order menu items gained an instant popularity, spreading across Punjab region and Karachi. And today we invite our fans to enjoy the bigger, better burger experience in Lahore, Islamabad, Peshawar, Karachi, Rawalpindi, Gujranwala, Multan and Faisalabad.
If you want your burger love story to have a happily ever after, hop in to one of Hardee’s restaurants and Eat Like You Mean It™!
Super Asia Polymer (Pvt.) Limited
Safeline, which has introduced the quality-insulated culture in Pakistan is none other than the Super Asia Group that has played a major role in contributing the development of the home appliances industry in Pakistan.
In the supervision of exceedingly-educated staff with international standards and specifications, Safeline PE insulation is based on highly advanced technology, being produced on a fully automated extrusion process, which is meant to give utmost protection against the environmental harshness in Pakistan.
With a unique range of properties, combining high thermal resistance with long-term stability, it is made from low-density polyethylene which has its application in deferent spare’s of life. From energy efficiency to heat-proofing and sound-proofing, Safeline brings unmatchable outcomes through the closed-cell structure, uniform density distribution, and exceptional thermal resistant structure.