Company Overview

Mian Muhammad Din laid the foundation of Super Asia in 1975, His stated promise was to “make modern and latest technology Appliances, offer the best value and give the best service to the customer’s doorstep.” Today Super Asia is a group of companies with various businesses serving its customers in Pakistan and many other countries in Asia and a proven reputation for keeping Mr. Muhammad Din’s visionary Promise.

Today, it is a conglomerate of companies with a diversified range of businesses mainly Home Appliances, Automobiles, Insulation and Packing Materials and Fast Food Burger Chain of “Hardees” (a brand name of CKE Int. USA), serving every sector of society.

Mian Muhammad Din made his dream a reality by becoming the first local manufacturer of washing machines in Pakistan. Through persistent quality and innovation, Super Asia’s washing machine became a market leader and symbol of quality. As a result of its efforts over the years, Super Asia has become synonymous with Quality, Innovation, and Customer Satisfaction.

The company has developed a strong market share because of its popular Washing Machines, Air Coolers, Gas & Electric Water Heaters and Fans, which are ranked amongst the top manufactured products of the country.